The RNLI or Royal National Lifeboat Institution are a 24 hour rescue service. Founded in 1824, they provide volunteer lifeboat crews and seasonal lifeguards in the UK and Ireland. They already have a well established and successful brand, but with one eye on the future they needed some help engaging with younger people; both for recruitment and to get their messages on safety across. With Bold Creative, we were tasked with adapting the existing brand and designing new graphical elements to make a new RNLI Youth Brand. The guidelines we produced can be downloaded here RNLI Youth Brand Guidelines.