Customatix.com was an innovative website where users could design their own trainers. The idea was that the user was given the choice of styles, colours, logos and graphics. We were asked to design all of the graphics. This was great as we got choose the themes from scratch, so virtually anything was possible. Part of Customatix’s unique selling points was a transparent sole, this meant that we could add to the richness of the visuals by placing graphics on the underside of the trainer. This has been replicated many times since, but Customatix were the first.