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Watkins Books – Rebranding

13 Feb 2011 / in Brand Identity, Logos

Watkins Books is a very well established shop in the centre of London, specialising in books of an esoteric nature. Although most may believe interest in the esoteric is a more recent phenomena, in actual fact Watkins has been supplying books on these more unusual subjects since 1894! It was this aspect of history and long association that we wanted to focus the re-branding on, while still presenting a brand that had an eye to the future.